Our Inbound Digital Marketing Strategies

Will Generate More Visitors to Your Website 24/7
(Learn Our Exact 5-Step Strategy Below!)

Our Inbound Digital Marketing Strategies

Will Generate More Visitors to Your Website 24/7
(Learn Our Exact 5-Step Strategy Below!)

Take Control of Your Online Marketing With Your New Digital Marketing Solution!

  • Get More Bookings Directly on Your Website
  • Increase the Number of Repeat Bookings
  • Increase the Number of Repeat Visitors to Your Website
  • Build a Solid Relationship with Your Customers
  • Increase Your Free Traffic From Google

 

 

Fill your calendars with our Full-Service Digital Marketing Strategy.

Learn How Below!

Booked Vacation Rental Calendar

See How Our Digital Marketing Strategy Can Double Your Online Bookings:

Graphic Showing the Six Benefits of Digital Marketing
  • Increase Web Traffic

 

  • More Leads

 

  • Boost Brand Awareness

 

  • Get Lost Travelers Back to Your Site

 

  • Show Up More in Google Searches

 

  • Increase Repeat Bookings to Your Property

The Exact 5-Step Inbound Marketing Strategy We Use

5 Steps of Vacation Rental Marketers' LABBS Strategy
Infographic Showing Each Step of the LABBS Strategy

Learn

Learn: Our first step is to learn about your business. In the discovery phase, we take the time to learn as much as we can about your business, your industry, and your market. Here’s a snapshot of what happens in the Learn phase.

  • Complete Website Audit
  • Competitive Analysis
  • Onboarding
  • Discovery Call

 

Analyze

We analyze and find solutions to any problems we may have found in the Learn phase and we capitalize on any opportunities for improvement.

  • Test Assumptions
  • Analyze Data
  • User Testing
  • Conversion Rate Optimization

Build A Plan

After our intense preparation, we’re ready to build the plan. We’re 100% transparent, so you can follow along step by step if you’d like or you can just sit back and let us handle everything.

  • Content Marketing
  • SEO Services
  • Local SEO
  • Video SEO
  • Social Media Posting
  • Email Marketing
  • Link Building
  • Retargeting
  • Travel Guide Creation

Bring Value

Bring more value to your customers so you don’t have to sell. People hate to be sold to, but they love to buy. I love this quote from Daniel Priestley. It sums up the whole reason bringing value is important.

Services We Use In This Stage:

  • Local Guide Creation
  • Article Creation
  • Infographic
  • Promo Offers

Start A Conversation

Are you talking to your customers regularly? Interacting and engaging with your guests and prospects will help you get both the sale and a lifelong customer. Make sure you’re keeping your guests and previous guests in the loop about what’s happening.

Services We Use In This Stage:

  • Local Search
  • Email
  • Link Outreach
  • Organic Search
  • Social Media
  • Other Sites

Building Your Perfect Internet Marketing Strategy

We take a campaign-driven approach to digital marketing and you should too!

Campaign-driven marketing allows for a dynamic and highly focused strategy that works. By focusing on a campaign-driven approach, we can leverage our individual strategies throughout each campaign, giving your marketing plan the focus it needs.

Building your campaigns is by no means a quick or easy task – but it is a necessary one. There are 6 stages to our campaign process. Each step is critical as it makes way for the next step.

Here is a quick overview:

  1. Define your Goals is the first step of a successful campaign. You need to know what you want before you can build the plan so take this step very seriously as it drives the entire campaign. A good goal might be to double the number of repeat visitors you get to your vacation rental in the next year.
  2. Campaign Idea Generation consists of looking at the goals of the campaign and designing a campaign that will help achieve those goals. A campaign type can be geared toward filling up off-season bookings or geared toward getting your current guests to purchase guest services, for example.
  3. Marketing Strategy Discovery will help you put in place the right marketing strategies to reach your end result to improve ROI. We have two main internet marketing strategies we focus on, SEO and Content Marketing. These consist of Local SEO, Organic SEO, Video SEO, Link Building, Retargeting, Travel Guide Creation, Social Posting, and Email Marketing.
  4. Create Campaign Systems based on the marketing discovery. This is where the magic happens. We start integrating the best marketing strategies to make the ultimate marketing plan. Most use these services symbiotically when really they should be integrated to have the most effective results.
  5. Build and Implement the Strategy. Here’s where the effort starts to pay off. We create and implement everything up to this point. Now we get to put our strategy in front of the world and start getting results.
  6. Measure and Learn phase is key to taking everything to the next level. Now that we have the system built and implemented we need to test, tweak, and refine as needed. Measuring the results of your campaign is absolutely vital if you want to get the best results.
Flow Chart Showing the Six Stages of Vacation Rental Marketers' Campaign Process

Digital Marketing Services in Our Strategy:

SEO Services

Organic SEO

Local SEO

Video SEO

Link Building

Content Marketing

b

Article Creation

Email Marketing

Retargeting

Social Posting

Travel Guide Creation

Our full-service digital marketing strategy is designed to help you get in front of travelers who are interested in your destination. We do this by targeting search terms they are typing in and creating the exact type of information that will help them make an informed desition regarding whether your destination is the right fit for the type of trip they are planning. We use a combination of search engine optimization (SEO) and content marketing. When these two strategies are combined, they make for a powerful tool.

Since buyers typically research a destination before booking their lodging or they’ve already been to the area, our two-tiered approach works exceedingly well. Our content marketing strategy helps you get in front of people while they are researching, and it also allows you to market to guests who have already stayed with you.

A Closer Look at Each Online Marketing Strategy

Organic SEO

With the proper organic search engine optimization (SEO) efforts, your website will show up at the top of search results when potential guests search for terms related to your type of vacation property and/or destination. We work to boost your site’s organic search ranking using several different methods. First, we go through your site to ensure that it adheres to SEO best practices. Our team will also take a look at your Google Analytics and Search Console accounts to pinpoint other areas for improvement. We’ll examine the keywords that your competitors are ranking for and put a plan in place to target those same keywords as well as their derivatives.

 

Local SEO

Local search results are the first results that internet users see. And, as almost half of Google searches are local searches, it’s essential that your website has a strong local presence. One of the first elements of our local SEO process is going through every page of your website to ensure that it has location-relevant keywords in all the proper places. Then we identify all the local listings sites where your website should have a presence. We create accounts where necessary and make sure that your information is consistent across the board. In addition, we search out local directory sites that may have been overlooked.

 

Video SEO

Video is an increasingly popular medium on the internet and websites with videos get over 1.5 times more organic traffic than those without videos. But, making videos is just one part of the process. Our video team will take the time to ensure that all of your videos have been optimized accordingly. With these steps, it’s often quite easy to get your video ranked in search results in a short amount of time. As well as providing you with high quality, optimized videos, we’ll work to get your videos as much online exposure as possible. This, in turn, can help to drive even more traffic to your website.

Example of Organic, Local, and Video Search Results

 

Link Building Diagram

Link Building

At Vacation Rental Marketers, we take a white hat approach to link building and SEO. While other companies may engage in dubious gray hat methods or unethical black hat strategies, these are likely to result in your site being penalized by search engines. Further, if you use their services, it’s no better than throwing your money away. You won’t get the results you want and you’ll probably have to take a number of steps to get your website back into the search engines’ good graces. White hat techniques not only work but they’re a worthwhile investment into your website’s success over the long term.

When you partner with Vacation Rental Marketers, we’ll begin by taking a look at your existing site and search engine webmaster tools to determine how your website is currently performing. If we find that there are some easy steps you can take to give your site fast performance results, we’ll pass all that information along. Our team will take all the necessary measures to get your business showing up in local search results. Local search marketing provides quick results while also offering improved conversion rates and increased traffic.

The next part of our strategy involves identifying essential keywords for your vacation rental management company and going through hundreds of search operators for these keywords. We’ll be able to find a number of great opportunities for high-quality links. If you already have content on your site, we may find additional link opportunities there. Our team will start going after these links so that each month, you’ll be able to see a good amount of new link additions.

Diagram Showing the Different Elements of Content Marketing

Content Marketing

While content marketing can be hugely effective in increasing a website’s search ranking, it’s also one that takes a significant amount of time and effort. Not only is research necessary to identify what content will perform the best, but the content created needs to be informative, engaging, and valuable to your customers. When you utilize our content marketing services, you won’t need to worry about any of that as we’ll take care of it for you.

As we noted, content marketing is effective. However, it takes time for its effects to be seen. After time, though, this high-quality content will have a number of beneficial effects including higher search results ranking, increased organic traffic, better click-through-rates, and visitors spending more time on your site. So, while this strategy doesn’t offer immediate benefits, it is a cost-effective investment with significant and lasting results.

There are a number of different elements involved in our content marketing services, each of them designed to maximize your site’s online visibility. We’ll distribute your content through things like social media posts and email newsletters. Videos are an easy way to significantly increase your organic search traffic. They’re also effective at attracting new customers. Retargeting advertising campaigns allow you to advertise on other websites to those users who have previously visited your site. Banner ads used in retargeting campaigns generate clicks and keep your travel or accommodation business in front of your customers. In conjunction with your ads, we put up a custom landing page. These pages reduce bounce rates and make it easy to capture leads. Finally, we can create regular travel guides for your destination, which help to establish relationships with new potential guests.

Get Started with Vacation Rental Marketers Full-Service Strategy:

 

Complete Our Getting Started Form.
This gives us all the information we need to determine whether you’re a good fit for our Full-Services Digital Marketing Plan. Click the Button Below to Get Started. 

 

 

We’ll Schedule a Call If You Qualify.
If you’re the right candidate we’ll setup a 15 minute discovery call to better understand your goals, so we can then craft the perfect marketing strategy for you.

 

 

Make Payment and Get Ready for Results.
Once payment is secured we start handcrafting your custom strategy using our detailed LABBS process.