Vacation Rental SEO

Why are SEO & Link Building so Important for Your Vacation Rental Business?

Let’s Look at the Stats…

89% of customers start their purchase process by using a search engine.

70% of search users click on organic search results instead of the paid ads.

Almost half of all Google searches are local searches.

The top organic listing in Google search results gets approximately 33% of all the clicks, with the results in the second, third, and fourth places get a combined 63% of the clicks.

86% of people find the location of a business using Google Maps.

The two most important factors that Google uses to rank your website are link building and content.

Benefits of Search Engine Optimization

As you can see from the statistics above, search engines and their results play a huge part in helping visitors find your website. Search engine optimization and link building strategies are essential parts of maximizing your site’s online presence. When your site ranks higher in search results, you’ll be able to reach more guests, get more traffic, and an increased rate of customer interaction. In addition, when your site ranks among the top results, this is an indicator to potential guests that your business is reputable and an authority on your destination. These techniques are cost-effective with long-lasting results. The combination of these two factors means that you’ll get a good return on your marketing investment. Without these strategies, your company will have a difficult time attracting new customers, keeping previous guests engaged, and competing with similar businesses in the same market. As consumers evolve to embrace online purchase processes, so must your company.

Using Our SEO Services for Your Business

First things first, before we can get started with our SEO and link building services, we’ll need you to fill out our Getting Started Form. This form helps us to determine if you’re a good candidate for our Link Building Program. After that, we’ll create a custom link building strategy designed specifically for your vacation rental business. If at that point you decide that you want to partner with us, we’ll get the logistics out of the way (contracts, payment, etc.) and we’ll have you complete one more form. The Customer Onboarding Form provides us with all the need-to-know information, including logins, business details, etc.

We begin by assessing your business’ website and how much of an online presence it currently has. Your Google Analytics and Search Console accounts will give our team a lot of insight into your site’s performance and we may even be able to suggest some easy fixes that will give you some fast results.

Then, we’ll take a look at the overall health of your site. This includes things like ensuring that your site is following best practices for anchor text, checking inbound links, looking at the domain and page authority metrics, and evaluating the content you currently have. All this information will give us what we need in terms of formulating a more detailed SEO strategy. We’ll give you a custom project tracker that will identify the plan we’ve laid out for your ranking strategy, when we’ll be taking them, and when we’ve completed them.

Once our initial strategizing steps are done, our team gets down to the nitty-gritty. We’ll take the necessary steps to ensure that your business is showing up in local search results. Then, with our list of keywords that we’ve identified for your specific company, we go through hundreds of search operators for each keyword. This allows us to find great opportunities for high-quality links. We’ll also identify the types of links that will be best based on your site’s content. Then, we start going after these links, which may include negotiating links over the phone.

We’ll use a variety of links for your vacation rental business, which may include things like guest posts, video links, forum postings, directory listings, and more. You should expect to see anywhere from 8 to 20 links created each month. If your site has some great content, this will play a big role in getting high-quality links to your site. This is a process that takes time but it will result in increased organic and referral traffic to your website. And, as we mentioned, you’ll be able to see our progress via your custom project tracker.

Handling Your Vacation Rental Business SEO on Your Own

While the team at VR Marketers would love to help you with your SEO, you may decide that this is something that you’d rather handle on your own. If that’s the case, we completely understand. If you haven’t had experience with search engine optimization, keep in mind that the entire process will take time. Not only will you need to research SEO best practices and techniques, but you’ll then need to wait to see the results from your efforts. However, it is completely doable with some time and patience. There are a number of online resources that have a lot of great information about SEO that will prove very useful. In addition, you can take a look at our Digital Marketing page. This will give you a better understanding of our process and it can help guide in yours.

Benefits of Working with VR Marketers

Results

Our SEO and link building techniques have helped a number of companies rise in search results, giving them more website traffic and increased revenue.

Availability

If you have questions or need information, we’ll be on hand to help you out. We work for you, so if you contact us about any problems or issues you can rest assured that we’ll have everything taken care of in a timely manner.

Experience

Every member of our team has extensive experience in the vacation rental and marketing industry. We stay on top of all the trends and best practices so you can stay ahead of the curve.

Regular Progress Reports

Your custom project tracker will be updated at least once daily so you can see exactly what we’re working on and what’s been completed. You’ll also receive a report at the end of every month that provides an overview of everything we’ve accomplished.

Transparency

We’re working for you to help your company. That’s why it’s important that everything we do is front and center in order to keep you in the loop.

Dedication

First and foremost, our goal is to help your vacation rental business succeed. That’s why we carefully select the clients with whom we work. We want to make sure that your business gets all the attention and service it needs to thrive.

Google search results for “vacation rentals colorado springs”

Getting the Process Started:

 

Complete Our Getting Started Form. This gives us all the information we need to determine whether you’re a good fit for our SEO Services. Begin Filling Out the Form Now. 

 

 

We’ll Reach Out to You if we think you’re the right candidate. We’ll provide you with a custom strategy and then we’ll sign a letter of understanding, discuss payment for services, and we’ll get to work.

 

 

Complete the Custom Onboarding Form. This form includes a ton of information about your business, including items like login info. The more information you give us here, the better – we want to make sure we’ve got a good understanding of your company.

Are you a Hotel or Resort?

We’ve got you covered too!