Cost Effective Marketing

What’s the Most Effective Way of Marketing a Vacation Rental Property?

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Vacation rental owners face a number of challenges and usually, chief among them, is that which comes with maximizing rental revenue and occupancy rates. Frequently, these issues arise because vacation rental owners are having a tough time marketing their properties. We’ve heard the same question repeatedly from our clients, “What’s the most effective way to …

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Why Email Marketing is Key to Increasing Occupancy

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All vacation rental owners will, at one point or another, struggle with low occupancy rates. Frequently low occupancy rates are seasonal occurrences but things like economic downturns and unfavorable weather conditions (no snow in a ski resort town, for example) can also result in low occupancy. The challenge that vacation rental owners must face is …

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Why Content Marketing is Important to the Travel Industry

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You may not realize it, but the travel industry has been utilizing content marketing for a long time. Whether it’s been through things like in-flight magazines or travel brochures, it has proven to be an effective marketing tool. It’s also one that has easily been able to make the digital transition. Anymore, content marketing is …

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